PROJECT | Capital One Magazine Ad
COMPANY | Color Wheel Paint
OBJECTIVE | To create an ad about our paint products that would appeal to sports fans.
TARGET MARKET | College Students who are also Gator Fans
PROBLEM | Ad turnaround was less than one business day. Project request came in at approximately 3pm on Thursday. The goal was to assemble staff who dressed up as fans and give the impression they were at the stands at a football game. Photography was completed with a personal digital camera, in the company parking lot where crates with varying heights were assembled. Staff was encouraged to cheer as if they were watching the game from the stands. Colors and fonts had to comply with brand standards.
The photo was art directed and shot by me and the ad put together in less than 8 hours. We were ready for press.